The Norton specialists for the south west

Why choose Williams?

At Williams, our mission is straightforward: we are dedicated to delivering exceptional service to British sports car enthusiasts. Featuring a world-leading selection of Morgan, Lotus, Caterham and Norton vehicles on-site.

You can explore and test drive our extensive array of both new and pre-owned vehicles.

Large high quality stock of new and used vehicles

Highly professional aftersales service

Sourcing unusual or bespoke manufacturer parts

Norton New Models

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Williams Automobiles

Long History of Success

Williams Automobiles is the ultimate dealership for British performance cars such as Morgan and Lotus We have been established for over 100 years and are a fourth generation family company currently run by Henry Williams. Williams Automobiles are approved Morgan and Caterham dealers and have specialised in Lotus for over 27 years

Extensive Stock Selection

At Williams, our aim is simple, we aim to provide exceptional service to the Sports car enthusiast! With over 50 Morgan, Lotus and Caterham cars on site, our extensive selection of both new and used cars can be viewed and test driven.

Highly Awarded

At Williams our aim is to grow our business by continually exceeding customer expectations and delivering unparalleled levels of service through all aspects of our 112 year old company. We are delighted that our efforts have been recognised over the years and have been awarded many prestigious awards since our relocation to our new premises in 2011, including Henry winning ‘Entrepreneur of the Year’ from the Federation of Small Business in 2014.

Stunning Location

Our showrooms are based in a stunning rural location in South Gloucestershire, yet are easy to access via both the M4 & M5 motorways. We are dedicated to being as eco friendly as possible and have custom built our Cotswold stone showrooms to have as little impact on the environment as possible.

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