The Company

~Williams Automobiles – Driven with passion, Fuelled by heritage~

Williams Automobiles is one of the UK’s oldest Morgan, Lotus and Caterham car dealers. Founded in 1911 by the Williams family, we have unrivalled expertise and knowledge of these unique vehicles.

At Williams our aim is simple - to grow our business by continually exceeding customer expectations and delivering unparalleled levels of service through all aspects of our 105 year old company. With over 35 Morgan, Lotus and Caterham cars on site, our extensive selection of both new and used cars can be viewed and test-driven. 

Our showrooms are based in a stunning rural location in South Gloucestershire yet are easy to access form both the M4 & M5 motorways. We are dedicated to being as eco friendly as possible and have custom built our Cotswold stone showrooms to have as little impact on the environment as possible. We offer the perfect location from which to purchase your car or have your pride and joy worked on in our workshops. In the winter, you can warm yourself beside our log-burning fire. Or during the warm summer months, why not enjoy a drink on our south-facing courtyard?

Should you wish to discuss any aspect of Morgan, Lotus or Caterham, be it buying, selling, servicing, racing, parts or upgrades, please call Williams on 01454 315112 or drop us an email at